Just come across this campaign that coca-cola ran in Australia. Great utilisation of social media, word of mouth and mass personalisation. Love it!
This if officially my favourite advert from 2012. It shows how newspapers are no longer just printed daily but how they keep us informed 24 hours a day keeping us engaged and in the know. It’s also such a brilliant spin of a traditional story and what it discusses are current and very topical.
McDonalds newest advert has hand drawn animation underneath photograph of Chicken McBites… Great mix of media.